Frédéric Trainaud

President Founder of Triple Win

Founder of Triple Win, strategist and operations expert, 13 years’ experience in large groups (Procter & gambe, LOREAL, Orangina Schweppes)  and SMEs (Lustucru) in senior sales management posts and management board positions for industrial change situations. Multi-channel business development expertise with national and retailers’ brands in the cosmetics, grocery and liquids markets.

 
 

• Development of multi-circuit sales strategies, management of key account clients including strategic development and operational implementation. Preparation, delivery and monitoring of business plans, listing and promotions.  

• Sales and negotiations including value-creation sales, complex negotiating situations, strategic and operational management of distribution partners in France and abroad.

13 years professional experience in business including sales and marketing management, key accounts management, cat man, business analyst, on-the-ground sales.

Management Board experience with large groups and SMEs.

UNIQUE SELLING POINTS

- 2-in-1 profile, industrial and commercial marketing vision, national and retailers’ brands.

- Major change management.

- Managing the value chain and optimising production facilities.

 

Lecturer at the ESSEC in negotiations, sales and charisma and with the EM Normandie.

Grégoire Dandres

Consultant/advisor in sales strategy and negotiations

17 years professional experience in business including sales management, managing key accounts, supermarket and catering sales force management. Procter & Gamble France, Pepsico France, Red Bull France, Cacolac.

 
 

•       Development of multi-circuit trade policies 

•        Key account client management , including strategic development and operational implementation. Preparation, delivery and monitoring of business reviews 

•        Scouting and management of distribution partners

•        Sales: including negotiations with clients

•        Management: , including guidance in the organisation of office-based and on-the-ground sales teams, change management and management team support.

•        Trade marketing: such as needs analysis and introduction of sales support tools (promotions, events, trading operations, etc.)

17 years professional experience in business, including sales management, managing key accounts management and supermarket and catering sales force management. Procter & Gamble France, Pepsico France, Red Bull France, Cacolac.

Christine Manelli

Consultant / Negotiations

21 years professional experience in business with Elle & Vire (Groupe BONGRAIN),  Groupe Editor and food industry SMEs: Expertise gained from 15 years’ experience with SMEs and micro-businesses in negotiating and sales management, supermarket and organics chains.

 
 

• Development of trade policy in supermarket and organic networks., including strategic development and operational implementation, delivering and monitoring business plans, listing and promotions. 

• Key account client management

• Sales and negotiations: value-creation sales and complex negotiating situations. 

UNIQUE SELLING POINTS: 

• 15 years’ experience with SMEs and micro-businesses.

• 21 years’ professional experience in business:

On-the-ground sales, marketing and purchasing products manager, Key accounts manager. Sectors: industrial pastries, grocery, ultra-fresh, cooked/cured meats.

 

Thierry Tupin

Consultant and trainer at HEC Executive Education and ESSEC Executive Education

’25 years’ experience in sales and marketing management, managing key accounts and sales force management for large groups: Procter & Gamble France, Pepsico France, BIC France et EEMEA, Prisma Media (groupe Bertelsmann), Laboratoires Omega Pharma. His broad cross-cutting experience of businesses and markets make his Elixir-Conseil training courses, strategies and the organisational frameworks that he develops for numerous companies, key factors in differentiation and high value-added success.

 
 

Consultant and trainer at HEC Executive Education and ESSEC Executive Education.

Specialist fields:

• Development of multi-circuit trade policies

• Key account client management, including strategic development and operational implementation. Preparation, delivery and monitoring of business reviews.

• Sales and negotiations, including value-creation sales, complex negotiating situations, strategic and operational management of foreign distribution partners.

• Management, including marketing and sales organisation, cross-cutting team operations, change management and management team support.

Twenty-five years professional experience in business in sales and marketing management, managing key accounts and sales force management.  Procter & Gamble France, Pepsico France, BIC France et EEMEA, Prisma Media (groupe Bertelsmann), Laboratoires Omega Pharma.